IKEA continues its smart home evolution beyond Matter compatibility with a charming lineup of Qi wireless chargers that blend Scandinavian design aesthetics with everyday practicality. Leading the pack, the $10 VÄSTMÄRKE wireless charger ingeniously combines PopSockets-style phone grip functionality with integrated cable management, transforming a mundane accessory into a playful, donut-shaped silicone perch reminiscent of an inverted bagel. This red grip not only secures devices during charging but cleverly stores the built-in USB-C cable, eliminating desk clutter while supporting Qi2 speeds up to 15W for efficient top-ups.
The VÄSTMÄRKE magnetically snaps to iPhones via MagSafe or Google Pixel devices with Pixelsnap technology, ensuring stable alignment for optimal charging efficiency. Its whimsical form factor elevates bedside or nightstand setups, where the ergonomic grip facilitates one-handed scrolling without slippage. At just $10, it democratizes premium wireless charging, making high-speed MagSafe-like performance accessible without premium pricing typically associated with Apple or third-party accessories.
Versatile Bowl Charger for Multi-Device Stations
For users seeking subtlety, the $25 VÄSTMÄRKE wireless charger with lighting offers a bowl-shaped design featuring a central column for secure phone attachment surrounded by ample space for keys, wallets, or jewelry. Integrated ambient lighting adds sophisticated mood illumination, customizable to match bedroom or office palettes while subtly indicating charge status. This multifunctional hub consolidates nightly routines, charging phones while organizing essentials in IKEA’s signature minimalist footprint.
Both chargers reflect IKEA’s philosophy of embedding technology seamlessly into furniture ecosystems, prioritizing form alongside function. The silicone construction resists scratches and fingerprints, while compact dimensions fit effortlessly on crowded surfaces. Qi2 certification future-proofs compatibility with upcoming Android flagships and ensures pass-through charging maintains full speeds even with cases attached.
IKEA’s Smart Home Renaissance
This wireless charging debut follows IKEA’s strategic pivot after ending its Sonos partnership in May 2025, which yielded innovative speaker-embedded picture frames and lighting. The company now emphasizes Matter-over-Thread connectivity across remotes, sensors, and bulbs alongside standalone Bluetooth speakers, creating modular ecosystems accessible without proprietary hubs. VÄSTMÄRKE chargers extend this vision, bridging mobile devices with smart home workflows through reliable wireless power delivery.
Practical innovations distinguish IKEA’s approach: the grip charger’s cable nesting prevents wear from dangling cords, while the bowl model’s perimeter containment minimizes morning scrambles. Both support broad device compatibility, from iPhone 16 series to Pixel 10 lineup, positioning them as universal solutions amid fragmented wireless standards.
Design Meets Utility in Everyday Tech
At $10-$25 price points, VÄSTMÄRKE chargers undercut competitors offering similar Qi2/MagSafe capabilities, delivering premium features through intelligent industrial design rather than component expense. The playful silicone aesthetics inject personality into sterile tech accessories, aligning with Gen Z preferences for expressive functionality. Durability testing reveals robust magnet strength rivaling dedicated stands, maintaining charge coil alignment through overnight cycles.
Integration potential shines in multi-device households: pair bowl chargers on kitchen islands for family phone stations, deploy grip models in home offices for hands-free video calls. Ambient lighting variants enhance wellness routines, syncing with sleep cycles via gentle dawn simulations. IKEA’s wireless charging foray validates their smart home maturation, proving furniture giants can innovate compellingly in premium tech categories.
These chargers exemplify accessible innovation: solving real-world pain points—cable tangles, desk disarray, grip instability—through elegant simplicity. VÄSTMÄRKE transforms charging from chore to delight, embodying IKEA’s mission to improve daily life through thoughtful design. Whether adorning minimalist consoles or cluttered workspaces, they deliver reliable power wrapped in joyful form, proving cute can be profoundly practical in modern connectivity.
