While the AI boom may have peaked a few years ago, innovation in the space shows no signs of slowing down. Each new generation of tools continues to impress, leaving us to wonder just how far this technology will go in the next few years.
Create exactly what you envision
Google recently announced on X that it’s rolling out a new update for its AI video creator, Veo, available on both desktop and mobile. While users could already generate videos using simple prompts, the latest feature adds support for reference images—allowing for far more accurate and personalized results.
This addition not only improves precision but also opens the door to more creative freedom. By combining your own visuals with Veo’s powerful generative engine, you can infuse your projects with originality while letting the AI handle the heavy lifting. Whether you’re experimenting for fun or producing polished content, Veo now makes it easier to bring unique ideas to life.
Google’s growing confidence in Veo
Google appears committed to making Veo 3 the go-to tool for AI video creation. In fact, the company recently unveiled an advertisement produced entirely with its own technology—and the results are impressive. Without being told it was AI-generated, many viewers likely wouldn’t notice the difference.
If you’re ready to try Veo yourself, you can access it through Google Gemini. The platform runs smoothly on both desktop and mobile, though users may find the best experience on these devices.
Access and upgrades
A standard account provides entry to Veo’s core features, but more advanced options are available under the AI Pro and AI Ultra tiers. Google is also offering complimentary access to users with a new Pixel phone, while students can enjoy free subscriptions as part of their education benefits.
Veo’s latest update shows that Google’s momentum in AI creativity tools is far from over—and this could be just the beginning of a new wave of content creation powered by imagination and machine intelligence
