CES 2026 preview: What to expect from tech’s biggest conference in January

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    CES 2026 promises another spectacle of innovation as tech’s premier showcase returns to Las Vegas from January 6-9, with pre-events starting January 4. Press conferences from Samsung, LG, Intel, Sony Honda Mobility, AMD, and Lenovo set the stage for chip reveals, AI advancements, brighter displays, and robotics evolution. While full announcements await, early indicators point to transformative hardware shaping 2026’s consumer landscape.

    Confirmed Press Conferences and Keynotes

    Major players anchor the schedule:
    – January 4: Samsung’s “The First Look” unveils DX Division vision and AI-driven experiences.
    – January 5: LG presents “Innovation in Tune with You,” emphasizing Affectionate Intelligence for daily life enhancement. Intel launches Core Ultra Series 3 processors; Sony Honda Mobility reveals its first vehicle; AMD CEO Lisa Su keynote covers new silicon.
    – January 6: Lenovo Tech World at Sphere showcases AI empowerment, potentially featuring Motorola devices.

    These events blend corporate roadmaps with tangible demos, traditionally sparking industry trends.

    New Chips: AMD, Intel, Qualcomm Lead the Charge

    CES kicks off annual silicon cascades:
    – AMD likely debuts Ryzen 7 9850X3D for gaming supremacy and Ryzen 9000G on Zen 5 architecture. FSR Redstone AI upscaling previews enhance frame rates.
    – Intel’s Panther Lake Core Ultra Series 3, built on 2nm 18A process, promises 50% CPU/GPU gains for premium AI PCs.
    – Qualcomm’s Snapdragon X2 Elite targets Windows laptops with superior speed and efficiency.

    These launches bridge mobile/desktop divides, powering next-gen laptops and handhelds.

    Display Revolution: Brighter, Truer Screens

    Sony pioneers RGB LED backlights enabling filter-free brilliance rivaling Mini LED without OLED burn-in risks. Trademarked “True RGB” may headline Bravia updates. Samsung advances HDR10+ with genre-adaptive tone mapping and motion smoothing, countering Dolby Vision 2.

    LG and Samsung refresh TV lines; Sony’s 240Hz PlayStation monitor eyes competitive gaming. Expect 8K maturation and microLED affordability gains.

    Robotics Renaissance

    Samsung’s elusive Ballie robot—teased since 2020—may finally materialize with projector and Gemini integration. Robot vacuums evolve: Roborock’s Qrevo Curv 2 Flow features retractable mops; competitors adopt legged designs climbing thresholds.

    AI world models promise spatial comprehension, enabling bipedal navigation breakthroughs. CES spotlights home/office automation convergence.

    CES 2026 Trends Comparison

    Trend Key Players Expected Impact
    New Processors AMD, Intel, Qualcomm AI PC acceleration
    Display Tech Sony, Samsung, LG Burn-in free brightness
    Robotics Samsung, Roborock Autonomous navigation
    AI Integration All major exhibitors Contextual intelligence

    Broader Show Floor Expectations

    Beyond keynotes, CES overflows with innovation:
    – Automotive: Sony Honda’s Afeela production model; EV battery breakthroughs.
    – Health Tech: Wearables with advanced biosensors; AI diagnostics.
    – Smart Home: Matter 1.3 interoperability; energy-efficient appliances.
    – Gaming Peripherals: High-refresh monitors; adaptive controllers.

    Networking thrives across Las Vegas Convention Center and hotels, fueling partnerships.

    Engadget’s CES Coverage

    Live hands-on testing, keynote analysis, and trend reports deliver real-time insights. From Eureka Park startups to Venetian suites, comprehensive coverage captures the chaos and breakthroughs defining tech’s future.

    CES 2026 arrives amid AI maturation, chip wars, and sustainability mandates. Expect pragmatic evolution over hype—refinements proving 2025 concepts at consumer scale. As robotics gains legs (literally) and displays shed compromises, the conference reaffirms its role steering innovation toward practical ubiquity.

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